The Pam Project

with Salon Thrive Santee

Being a mom was the most rewarding, wonderful and difficult “thing” I ever did. I loved it, and now love grandparenting. When I heard about this project I knew I had to be a part of it-it’s really something special. Let me tell you about some really special people that had an idea to bless, and allowed others like me join them (Salon Thrive) in a wonderful gift that myself, TeamKia, Haizel Paige Boutique, Fifty-Two Eatery (Santee), Allison Story Nails could all be a part of to give someone in our community.

The Pam Project is the brainchild of Katie & Curtis Anderson, owners of Salon Thrive (both Santee & El Cajon). I have known Katie Anderson for a while, she is my go-to person for hair & makeup for my clients. When I first heard about The Pam Project, I knew I wanted to be a part of it. It’s filled with so many principles I believe in and really, it is also at the core of my business.

So what is the Pam Project – Curtis grew up with a super star single mom, sometimes going to school at night and working all day with four kids. Now having two kids of his own he realizes how difficult parenting is and he is convinced  that moms are the most selfless people on the planet. So in honor of his mom, they created the Pam Project.

The Pam Project is a nomination process for a deserving mom to win a FREE day at the Salon to have her hair and makeup done by Salon Thrive. Get her nails done by Allison Story Nails. Then off to pick out an outfit of her choice at Hazel Paige Boutique, then from there head on over to FIFTY-TWO EAST Eatery with reservations & dinner for two. The winner will also be provided $400 worth of services or $500 towards a new car from TEAMKia of El Cajon. She will also receive a portrait of her transformation to remember the day from Cindie Wolf Photography.
If you’d like to nominate a mom head on over to Salonthrive.com and nominate a mom. They will be picking a new winner every quarter.

It was special for me to be there photographing the Before & After of the Pam Project’s First Winner – Brianna Thompson! We hung out and of course she told me how she wasn’t photogenic and that she hated to have her photograph taken. Since I have heard this before (lol) we played around and you can see that Brianna is not only very photogenic, she is incredibly beautiful. The video shows a number of photographs along with a before and after. I wanted to not only produce something special for Brianna, but also for the other companies, especially Salon Thrive that they could use for marketing what they do.

My set up for the day

Every company has a Brand. Every Brand has a story. This story shows the heart of the business, what the business celebrates, the products & services it provides and what it values. For Salon Thrive, I identified what was valued, then determined what process would be used to highlight those values. I don’t just take pictures I create images. This imagery highlights the heart of the business using the hi-end, high resolution images that equal the quality of the crafted products and services of the Brand. This is a service I provide for businesses looking to have their Brand story highlighted and told. #storyteller

Congratulations Brianna Thompson 2019 The Pam Project Winner. You’re amazing!